Friday, July 17, 2009

32 Ways to get links to your Website

One SEO Strategy is to create links between your web site and other sites. Here are 32 tactics to help you do just that.

But first here are two basic rules.

Rule 1: Create lots of relevant (and often fresh content) on your web page which has a high saturation of key words that the user or surfer “googles”. If you want to be found under “Business coach Miami” – how many times does your page say that?

Also is “Business coach Miami” searched on more than “Business help Miami” or “Business Consultant Miami” or “Business advice Miami”? (By the way if you do not know the answer to that important question you probably need to circle back and out).

Rule 2: Build high quality and relative links to your site. The more sites with similar content that link to a page – the more votes it gets and therefore over time the higher it climbs. Link building is the most difficult part of SEO. It requires patience. Sometimes you will not see a result for a phrase you are optimizing on for 6 months.

However here is a list of ways that you can build links.

1. Build a "101 list". These get linked to all the time, and often become "authority documents". People can't resist linking to these.

2. Create 10 easy tips to help you [insert topic here] articles. Again, these are exceptionally easy to link to.

3. Create extensive resource lists for a specific topic. When I say resource list … things like the 10 best books on Advertising etc.

4. Create a list of the top 10 myths for a specific category.

5. Buy relevant traffic with a pay per click campaign. Relevant traffic will get your site more visitors and brand exposure. When people come to your site, regardless of the channel in which they found it, there is a possibility that they will link to you.

6. Syndicate an article at EzineArticles, GoArticles, iSnare, etc. The great thing about good article sites is that their article pages actually rank highly and send highly qualified traffic.

7. Submit an article to industry news site.

8. Syndicate a press release. Take the time to make it newsworthy and compelling. Email it to journalists and bloggers. For good measure submit it to news wires like:

http://www.prweb.com
http://www.prleap.com
http://i-newswire.com
http://www.webwire.com
http://www.pressbox.co.uk
http://www.24-7pressrelease.com
http://www.clickpress.com
http://www.przoom.com
http://www.pr.com
http://www.marketwire.com
http://www.prnewswire.com
http://www.businesswire.com

9. Email a few friends when you have important relevant news asking them for their feedback and/or if they would mind referencing it if they find your information useful.

10. Perform surveys and studies that make people feel important. If you can make other people feel important they will help do your marketing for you for free.

11. This tip is an oldie but goodie: submit your site to DMOZ and other directories that allow free submissions.

12. Submit your site to paid directories. Another oldie. Just remember that quality matters.

13. Join the Better Business Bureau.

14. Put a Google Map up which links to your site.

15. Get a link from your local chamber of commerce.

16. Submit your link to relevant city and state governmental resources.

17. List your site at the local library's Web site.

18. See if your clients or other business partners might be willing to link to your site.

19. Develop business relationships with non-competing businesses in the same field. Leverage these relationships online and off, by recommending each other via links and distributing each other\'s business cards. Have strategic alliance partners … put a link on their site.

20. It is pretty easy to ask or answer questions on Yahoo! Answers and provide links to relevant resources.

21. It takes about 15 minutes to set up a topical Squidoo page, which you can use to look like an industry expert. Link to expert documents and popular useful tools in your fields, and also create a link back to your site.

22. Submit a story to Digg that links to an article on your site. You can also submit other content and have some of its link authority flow back to your page.

23. Most forums allow members to leave signature links or personal profile links. If you make quality contributions some people will follow these links and potentially read your site, link at your site, and/or buy your products.

24. Review relevant products on Amazon.com. We have seen this draw in direct customer enquiries and secondary links.

25. Create product lists on Amazon.com that review top products and also mention your background (
LINK!).

26. Review related sites on Alexa to draw in related traffic streams.

27. Review products and services on shopping search engines like ePinions to help build your authority.

28. If you buy a product or service you really like and are good at leaving testimonials, many of those turn into links. Two testimonial writing tips — make them believable, and be specific where possible.

29. Start a blog. Not just for the sake of having one. Post regularly and post great content. Good execution is what gets the links.

30. Link to other blogs from your blog. Outbound links are one of the cheapest forms of marketing available. Many bloggers also track who is linking to them or where their traffic comes from, so linking to them is an easy way to get noticed by some of them.

31. Comment on other blogs. Most of these comments will not provide much direct search engine value, but if your comments are useful, insightful, and relevant they can drive direct traffic. They also help make the other bloggers become aware of you, and they may start reading your blog and/or linking to it.

32. If you create a blog make sure you list it in a few of the best blog directories.

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