Make the Best First Impression

We've heard over and over how important the first impression can be. Here is an excellent article from the Harvard Business Review blog that give us some examples of how to make the best first impression regardless of the medium.

Old Spice's Teachable Moment for Content Marketing

This is a great article that makes the point that in social media it's all about content.

Do You Feel Like You're on a Roller Coaster?

You've heard the expression that things are constantly changing. Well if ever that were true it is true now in the business world. Reassessing your target markets, your products, your staff and your processes is essential in the current economy. Indeed I was talking with someone today on the importance of improving the customer experience if you want to build your pool of prospective clients or even keep the clients you have. Now is the time to focus on business performance and growth and create a plan to move your company forward. So how do we do that? Kathy and I are working on a program to guide business leaders through this process and develop actionable plans to address their specific challenges. More on this later but check our blog regularly if this is of interest to you.

What's Holding Women Back?

Kathy and I have a special interest in seeing women in business succeed. Why not, we are both women who have extensive and varied experiences in our careers. Like most business women we could talk or write for hours about the things we have experienced. It's true that all things are still not equal for men and women in business but this article from The New York Times Small Business post speaks to a theory that Kathy and I have held for a long time. In many cases women are their own worst enemy. The beliefs held by many women indeed holds them back. Beliefs that need to be changed.

Read this article and chime in on this topic. What do you think? Come follow our blog http://growthmindset.blogspot.com/ and let's have some conversations.

The Six Traits of a Successful Small Business Owner

This is a very interesting report on the traits of people that are successful as entrepreneurs. Check it out.

52 Questions To Ask When Hiring A Social Media Company

As we all try to get a better understanding of Social Marketing, I found this article by Lisa Barone to be very useful. A number of our clients are looking to out source their social media activities and this is a great primer to help them work through the decision making process. I hope you find it helpful.

The Value of Repeat Business

Here is a great article from Brad Sugars, founder of ActionCOACH, on the mathmatics of repeat customers. Worth the read.