Tuesday, May 11, 2010

The Value of Repeat Business

Here is a great article from Brad Sugars, founder of ActionCOACH, on the mathmatics of repeat customers. Worth the read.

Thursday, April 15, 2010

What Small Business Owners Need to Know Now About the Health Care Tax Credit

Worth Reading to make sure you are up to date on what is available immediately from the Heath Care Package.

What successful transformations share: McKinsey Global Survey results

When organizational transformations succeed, managers typically pay attention to “people issues,” especially fostering collaboration among leaders and employees and building capabilities.

Organization, Change Management article, What successful transformations share McKinsey Global Survey results

Over years of research and client work, we’ve identified a few tactics that help drive successful transformational change—any large-scale change, such as going from good to great performance, cutting costs, or turning around a crisis. These tactics include setting clear, aspirational targets; creating a clear structure; maintaining energy and involvement throughout the organization; and exercising strong leadership.In this latest survey of executives from around the world,we’ve dug into just how companies apply some of these tactics. We found that a few approaches in each area are most tightly correlated with successful transformations of both short-term performance and long-term corporate effectiveness, or “health.” In addition, the approaches most used by successful companies tend to complement and reinforce one another.

The survey asked executives about types of transformations (what types their companies had undertaken and why), goals for the transformation (what the goals were, how they were defined, and how successfully they were met), and implementation (how companies structured and carried out the transformation).

By looking at the approaches used by companies that executives describe as most successful in transforming themselves, we found evidence suggesting the importance of engaging employees collaboratively throughout the company and throughout the transformation journey. Another major theme was the importance of building capabilities—particularly leadership capabilities—to maintain long-term organizational health. In addition, a focus on strengths and achievements, not just problems, throughout the entire transformation process is strongly tied to success.

Monday, April 12, 2010

Thursday, April 1, 2010

Great article on the power of your story

I talk to clients all the time about the effectiveness of telling the story. What makes them unique and stand out from the competition. This is a great article that makes the point.

Tuesday, February 9, 2010

How to Advertise on Facebook

This is a pretty interesting article from Inc. Magazine about making your social media ads stand out. The cost of these ads are pretty reasonable but if there is no return you still aren't getting value for your money. Enjoy

Monday, January 18, 2010

The 2010 New Year Checklist for Your Business

Here are some great ideas for you to ponder for 2010. Some are low cost marketing ideas and others are ways to improve results. Kathy and I are always looking for additional ideas from others that we can share and these are some good one. Enjoy