Make the Best First Impression

We've heard over and over how important the first impression can be. Here is an excellent article from the Harvard Business Review blog that give us some examples of how to make the best first impression regardless of the medium.

Old Spice's Teachable Moment for Content Marketing

This is a great article that makes the point that in social media it's all about content.

Do You Feel Like You're on a Roller Coaster?

You've heard the expression that things are constantly changing. Well if ever that were true it is true now in the business world. Reassessing your target markets, your products, your staff and your processes is essential in the current economy. Indeed I was talking with someone today on the importance of improving the customer experience if you want to build your pool of prospective clients or even keep the clients you have. Now is the time to focus on business performance and growth and create a plan to move your company forward. So how do we do that? Kathy and I are working on a program to guide business leaders through this process and develop actionable plans to address their specific challenges. More on this later but check our blog regularly if this is of interest to you.